Elevate Your Enterprise: 5 Reasons to Invest in Your Team

Neel Suresh Sus
5 min readSep 27, 2023
illustration of a business leader standing on an arrow, holding a flag, encouraging their teammates

Key takeaways:

  • Prioritizing employee growth through team building can significantly enhance business success by providing resources, training, and growth opportunities, leading to increased productivity and a positive work environment.
  • Building strong relationships to reduce turnover costs, attracting top talent through growth commitment, combating disengagement with learning, adapting to change, and nurturing an internal talent pipeline are key reasons for investing in employees.
  • Nurturing employee growth yields lasting advantages like improved work output, team synergy, and overall business trajectory, benefiting individuals and the organization.

Think back to the worst job you ever had. A job that you dreaded showing up to and couldn’t wait to quit. Now, think back to what you received from that job. Were you inundated with opportunities for pay raises and promotions? Did your boss congratulate you for every victory and reward every win? Probably not, or it wouldn’t be the job you hate the most.

Seventy-four percent of respondents in a Deloitte global survey said that developing new skills and capabilities is crucial for organizational advancement. Still, less than one-third say they are rewarded for developing new skills. I learned long ago that investing in my employees was the most innovative business move I could make as an entrepreneur. When your team feels the love, they want to give back. It’s human nature. In this article, I’ll explain what it means to invest in your employees, five great reasons you should give it a try, and some great ideas on how to do it.

Investing in your team

Investing in your team means providing resources and opportunities for your staff to enhance their lives and develop their skills. It could mean training programs, mentorship, and other professional development opportunities.

Investing in your team can increase productivity and employee retention rates and provide a more positive work environment. It can also help you attract top talent to your organization.

5 Reasons to invest in your staff

Business is a tricky thing. Not even the experts know exactly how and when the next big level-up will happen or when the next catastrophe might knock it down. Investing in your people benefits your product and company and can keep you afloat during a spell of bad luck. Here are five solid reasons to invest in your staff.

1. Turnover is expensive

Replacing employees can be much more expensive than just their salaries, sometimes even twice as much or more. However, if you build strong relationships with your employees and help them develop their skills, you can avoid the costs of losing their expertise, finding and training new hires, and dealing with turnover. Investing in your employees from the beginning is crucial to bypass expensive turnovers. This means ensuring they understand the company’s values and how their role fits into its goals, giving them time to ask questions, and helping them get to know their team.

2. It brings in better talent

In today’s workplaces, employees desire more than just a transactional connection with their jobs, especially as work has often become intertwined with home life. They seek to be regarded as more than mere labor units for a company.

When someone looking for a job notices that a company is committed to helping its employees advance, it signals that it truly values its staff and is dedicated to fostering their professional and personal growth. According to the 2022 Career Optimism Index from the University of Phoenix Career Institute, 68% of those surveyed indicated they would be more inclined to stay with their current employer if offered more opportunities to learn new skills.

Moreover, individuals seeking roles within a company who are enthusiastic about self-improvement make strong candidates. Their eagerness to enhance their skills showcases their commitment to personal development and contributes to the company’s overall success.

3. It wards off disengagement

Employees who aren’t engaged or interested in their work and company culture tend to get less done and can become very stressed. They don’t feel like they belong, gain any emotional benefits, or care about their job, so they might quit more often. Especially now, when many people work from home and work and personal life mix, and when there’s not much chance to bond with coworkers, more people get overwhelmed and detached from their work.

When a company puts effort into helping employees learn and improve, it gives them a reason to be happy about getting better. It also lets them get to know each other better by learning new things as a team.

4. It prepares your company for the future

In working through the ongoing impact of the pandemic, we’ve realized that there are old-fashioned ways of doing things at work that need to change. Our understanding of how employees prefer to work is shifting, and being able to adjust is really important for building a stronger workforce.

Helping employees grow isn’t just about teaching them technical things; it’s also about teaching them how to communicate well, handle changes, and more.

While it’s easy to get focused on the everyday tasks of running a business, it’s crucial for modern companies to also think about helping their employees learn and grow.

5. It strengthens your internal employee pipeline

More than just retaining staff, putting resources into employee growth establishes a straightforward way for employees to advance in their careers. Developing a solid pool of talent within the company, rather than frequently seeking external senior hires, offers numerous advantages. Existing employees are familiar with the company’s workings, reducing the time needed to get up to speed, and they also possess a sense of loyalty.

It’s tempting to become engrossed in the day-to-day operations of a business, yet employee development and team building must remain an integral component of any contemporary organizational strategy. While dedicating financial and temporal resources to employee growth demands effort, the returns on such an investment are undeniably significant. The adoption of any of these proposed strategies has the potential to yield tangible financial gains, ultimately proving advantageous for your company’s long-term prospects.

Creating an environment fostering engaged and contented employees is a pursuit deserving of commitment. Consistent training initiatives and avenues for personal advancement nurture and perpetuate a dynamic workplace capable of enticing and retaining skilled personnel. This outcome benefits not only the individuals involved but also the collective work output, the team synergy, and the overall business trajectory.

I can show you how to give your employees the appreciation they deserve

Finding the right ways to invest in a diverse staff isn’t easy. That’s where I come in. My teachings are rooted in the truths I’ve discovered about personal transformation and its impact on all aspects of life. Explore my Medium and LinkedIn profiles for a firsthand glimpse into the nature of personal transformation and the remarkable benefits it can offer you!

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Neel Suresh Sus

Believer in Conscious Leadership | CEO at Susco | We enable people to lead more fulfilling lives by creating intuitive software for innovative organizations.